DEFINE WHO / WHAT / WHERE
Make the business, services, audiences and service areas explicit instead of relying on vague brand language.
Website DesignLarge Language Model Optimisation (LLMO) improves how clearly a website expresses its services, expertise, locations, relationships and supporting facts. We focus on crawlable source content, consistent entities, semantic structure, internal context and useful answers that can support LLM-based retrieval and AI-assisted discovery.
DISCUSS YOUR PROJECT→Large Language Model Optimisation (LLMO) improves how clearly a website expresses its services, expertise, locations, relationships and supporting facts. We focus on crawlable source content, consistent entities, semantic structure, internal context and useful answers that can support LLM-based retrieval and AI-assisted discovery.
We use the label LLMO to describe a specific part of modern organic visibility. The work still starts with crawlable pages, useful information and a website people can trust and use.
Make the business, services, audiences and service areas explicit instead of relying on vague brand language.
Place essential service and business information in crawlable page content rather than only in images, scripts or hidden interactions.
Use stable terminology and clear relationships between services, problems, outcomes and locations.
Use descriptive internal links and topic clusters so supporting pages reinforce the meaning of core commercial pages.
Include real process detail, examples, constraints and evidence that make the source more informative than generic copy.
Track organic landing pages, branded discovery, referrals and available AI visibility signals without pretending every LLM surface is fully measurable.
We optimise the source website: its technical accessibility, content quality, entities, answers, evidence and customer journeys. Search engines and AI platforms control their own ranking, retrieval and citation systems, so we focus on improvements we can actually implement and measure.
DISCUSS LLMO →Each engagement is shaped around the website, market and customer journey rather than a fixed list of acronym-based tasks.
START A PROJECT →Define core entities, services, locations, terminology and page relationships.
Review crawlable content, ambiguity, duplication, internal links and structured data.
Improve service descriptions, semantics, evidence, page relationships and answer-ready sections.
Measure search and referral behaviour, then update content as products, services and terminology change.
LLM Optimisation, or LLMO, is the practice of making website information clearer and more retrievable for systems that use large language models, while keeping the content useful for people and grounded in normal SEO fundamentals.
No. Structured data can reinforce meaning, but the visible page content, entities, internal links, source quality and technical accessibility matter more than adding markup alone.
We optimise the website as a high-quality, crawlable source for AI-assisted discovery. Individual AI products control their own retrieval, training, ranking and citation behaviour, so no specific recommendation can be guaranteed.
Yes. We can audit existing pages, improve entity and service clarity, restructure content, strengthen internal links and add appropriate technical enhancements without rebuilding the whole website.